What's so important about a modern CRM anyway?

Your constituents’ expectations have never been higher. Customer service in the private sector, as delivered by the likes of Apple, Lyft, and DoorDash, has mandated a new way to “do government.”

Modern CRM technology enables all your staff to execute their day-to-day work more efficiently. In turn, they can confer higher-quality customer service to constituents and infuse trust into relationships between people and government.

Our hopes for government technology aren’t limited to the innovations championed in the private sector, but they do serve as a launching pad to know what expectations we must meet – and ultimately exceed.